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Melissa Lugo

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Restaurant Mobile App Figma Design.

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Gallery
657

Mobile Application Landing Page Design.

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Mobile Application Landing Page Design.

Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.

LIKE THIS 657
VIEW PROJECT
Strategy

A strategy is a general plan to achieve one or more long-term.

  • The Design Approach
  • Project Challenge
  • The Solution
Design

UI/UX Design, Art Direction, A design is a plan or specification for art.

  1. Project Challenge
  2. The Design Approach
  3. The Solution
Client

ThemeForest

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Quis ipsum suspendisse ultrices gravida. Risus commod viverra maecenas accumsan lacus vel facilisis. ut labore et dolore magna aliqua.

There are always some stocks, which illusively scale lofty heights in a given time period. However, the good show doesn’t last for these overblown toxic stocks as their current price is not justified by their fundamental strength.

Toxic companies are usually characterized by huge debt loads and are vulnerable to external shocks. Accurately identifying such bloated stocks and getting rid of them at the right time can protect your portfolio.

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Overpricing of these toxic stocks can be attributed to either an irrational enthusiasm surrounding them or some serious fundamental drawbacks. If you own such bubble stocks for an inordinate period of time, you are bound to see a massive erosion of wealth.

However, if you can precisely spot such toxic stocks, you may gain by resorting to an investing strategy called short selling. This strategy allows one to sell a stock first and then buy it when the price falls.

While short selling excels in bear markets, it typically loses money in bull markets.

So, just like identifying stocks with growth potential, pinpointing toxic stocks and offloading them at the right time is crucial to guard one’s portfolio from big losses or make profits by short selling them. Heska Corporation HSKA, Tandem Diabetes Care, Inc. TNDM, Credit Suisse Group CS,Zalando SE ZLNDY and Las Vegas Sands LVS are a few such toxic stocks.Screening Criteria

Here is a winning strategy that will help you to identify overhyped toxic stocks:

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Most recent Debt/Equity Ratio greater than the median industry average: High debt/equity ratio implies high leverage. High leverage indicates a huge level of repayment that the company has to make in connection with the debt amount.

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Image
726

Workout Website Design And Development.

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Workout Website Design And Development.

Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.

LIKE THIS 726
VIEW PROJECT
Strategy

A strategy is a general plan to achieve one or more long-term.

  • The Design Approach
  • Project Challenge
  • The Solution
Design

UI/UX Design, Art Direction, A design is a plan or specification for art.

  1. Project Challenge
  2. The Design Approach
  3. The Solution
Client

ThemeForest

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Quis ipsum suspendisse ultrices gravida. Risus commod viverra maecenas accumsan lacus vel facilisis. ut labore et dolore magna aliqua.

portfolio-06
portfolio-05
portfolio-04

There are always some stocks, which illusively scale lofty heights in a given time period. However, the good show doesn’t last for these overblown toxic stocks as their current price is not justified by their fundamental strength.

Toxic companies are usually characterized by huge debt loads and are vulnerable to external shocks. Accurately identifying such bloated stocks and getting rid of them at the right time can protect your portfolio.

Overpricing of these toxic stocks can be attributed to either an irrational enthusiasm surrounding them or some serious fundamental drawbacks. If you own such bubble stocks for an inordinate period of time, you are bound to see a massive erosion of wealth.

However, if you can precisely spot such toxic stocks, you may gain by resorting to an investing strategy called short selling. This strategy allows one to sell a stock first and then buy it when the price falls.

While short selling excels in bear markets, it typically loses money in bull markets.

So, just like identifying stocks with growth potential, pinpointing toxic stocks and offloading them at the right time is crucial to guard one’s portfolio from big losses or make profits by short selling them. Heska Corporation HSKA, Tandem Diabetes Care, Inc. TNDM, Credit Suisse Group CS,Zalando SE ZLNDY and Las Vegas Sands LVS are a few such toxic stocks.Screening Criteria

Here is a winning strategy that will help you to identify overhyped toxic stocks:

portfolio-large-03

Most recent Debt/Equity Ratio greater than the median industry average: High debt/equity ratio implies high leverage. High leverage indicates a huge level of repayment that the company has to make in connection with the debt amount.

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External Link
560

Travel App Design Creativity & Application.

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Travel App Design Creativity & Application.

Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.

LIKE THIS 560
VIEW PROJECT

Most recent Debt/Equity Ratio greater than the median industry average: High debt/equity ratio implies high leverage. High leverage indicates a huge level of repayment that the company has to make in connection with the debt amount.

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Online Food Delivery Mobile App Design.

Case Studies
1175

(Campaign Mastery) $35M Omnichannel Campaigns

(Campaign Mastery) $35M Omnichannel Campaigns

Led inclusive, high-impact ad strategy for Wells Fargo, generating 125M+ impressions and $1.01B in mortgage volume.

LIKE THIS 1175
Overview

As a strategic partner to Wells Fargo’s integrated marketing and executive teams, I led the omnichannel go-to-market strategy, directing $25M–$35M in annual ad spend across Mortgage, Consumer Lending, and Small Business Deposits. Brought on exclusively by BBDO, I served as a strategic partner to Wells Fargo’s integrated marketing and executive teams, spearheading inclusive, data-driven campaigns that delivered measurable results.

Campaign Highlights
  • $1.01B in funded mortgage volume (vs. $838M break-even)
  • 125M+ impressions across checking and mortgage campaigns
  • 345M+ social impressions across deposit campaigns
  • 67% of surveyed users said the creative “simplified my life”
Multicultural & Inclusive Marketing
  • Guided strategy and creative development for multicultural segments, with an emphasis on building trust among underbanked and first-time homebuyer audiences
  • My role was pivotal in bridging brand messaging and cultural authenticity. I didn’t just understand the cultural nuances, I integrated them into the brand’s messaging, enhancing engagement and brand sentiment among diverse audiences.
Strategy & Execution
  • Designed and executed full-funnel omnichannel campaigns across video, native, display, Gmail, radio, social, mobile, and paid search
  • Delivered high-performing creative with emotionally resonant messaging, using A/B testing and user insights to optimize results
  • Used a culturally relevant, in-language approach to deepen engagement with Hispanic, Chinese, and Indian communities
Cross-Functional Leadership

• Coordinated 50+ stakeholders across Wells Fargo, BBDO, and media/creative partners
• Navigated complex regulatory environments while maintaining creative momentum and compliance integrity

I bring clarity and cohesion to large-scale marketing programs by making complex industries feel approachable and human. At Wells Fargo, I translated intricate financial offerings into performance-driven storytelling, grounded in empathy, cultural nuance, and strategic discipline.

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