(Enterprise Operations) 6 Initiatives, 18 Teams, 4 Agencies
Building the first program management function inside Walmart Connect’s Enterprise Brand Marketing.
At a glance
Principal, Go-to-Market Marketing · Fintech · DRTV, creator campaigns, product launch · Dec 2025 to [end date]
Overview
Walmart Connect’s Enterprise Brand Marketing team was running major initiatives without a program management function. I built one from scratch, then used it to deliver six concurrent initiatives, including a rebrand, GTM strategy, and a website redesign.
Strategic Leadership & Execution
- Built the PM Function: Designed the workflows, Workfront-based tracking, and SOPs the team didn’t have yet, speeding up execution across every initiative.
- Cross-Org Alignment: Coordinated 18+ internal teams and four agencies. For the rebrand, that included aligning with Walmart’s corporate brand team and clarifying decision rights through a DACI model.
- Vendor & Budget Management: Managed $1M+ in vendor contracts across the rebrand, digital, and GTM work, delivered on time and on budget.
- GTM Strategy: Led value proposition workshops and turned the insights into messaging frameworks, segmentation models, and partner engagement plans.
Quantifiable Impact Six enterprise initiatives delivered at once. 18+ teams and four agencies aligned. $1M+ in vendor contracts managed on time and on budget.
Closing: At enterprise scale, clarity is a strategy. I brought structure to the work so every team could move with confidence.
Visuals: screenshots of the public Walmart Connect rebrand and website, plus a simple diagram you build yourself showing 6 initiatives, 18 teams, and 4 agencies.