(Rapid Launch) 15 Clients in 72 Hours
A 10-day crisis-response launch that turned goodwill into pipeline at Eskalera.
At a glance
Head of Marketing · HR tech SaaS · Free-access campaign launch · Summer 2020
Overview
In 2020, companies were struggling to keep culture and connection alive. I proposed making Eskalera’s DEI learning platform free for three months: real value for teams in crisis, and a pipeline of long-term prospects for us. Leadership greenlit it, and I led the GTM plan from approval to launch in 10 days.
Strategic Leadership & Execution
- Cross-Functional Leadership: Aligned Sales, Product, Engineering, Customer Success, and our PR partner around one plan, one timeline, and one message.
- 10-Day Launch Plan: Built the sprint plan, outreach across sales, BDR, PR, email, and social, and a measurement plan tied to leads, conversions, and media reach.
- Hands-On Execution: Wrote the website copy, user journey, sales and CS collateral, BDR scripts, and executive emails. Managed a freelance designer to build the landing page.
Quantifiable Impact 60 new leads and 15 new clients within 72 hours. Coverage in The Wall Street Journal, Yahoo Finance, and Business Insider.
Closing: The campaign positioned Eskalera as a responsive, values-driven brand in a moment that mattered, and showed what a small team can do with one clear plan.
Visuals: a landing page screenshot plus a row of press logos. If you’d rather have fewer cards, this can be an expanded section on the main Eskalera page instead.